Meriam Ben Hadj Ahmed

Meriam Ben Hadj Ahmed

marketing manager

Sharjah, UAEhttps://www.linkedin.com/in/meriam-belhaj/

Profile summary

As a Creative Marketing Manager with a unique blend of strategic vision, artistic approach and coaching mindset I am driven by a deep passion for building authentic, emotionally resonant brands. My career objective is to lead marketing initiatives that not only deliver measurable results but also inspire, connect, and create lasting impact. With a background spanning marketing strategy, artistic production, and personal development, I combine creativity and insight to grow with bold, forward-thinking teams and deliver meaningful work that empowers both brands and individuals to excel.

Key skills

Skills
Leadership SkillsEmotional intelligenceCritical thinkingResilienceActive listeningCreative thinkingStress and time managementStorytellingDigital Marketing ExpertiseData AnalyticsProject ManagementNegotiation & PersuasionPublic Speaking & Presentation

Professional experience

President and marketing managerDec 2024 - Present
Excellentia International UAE chapter

Brunch of Excellentia International Institute. Duties included: - Developed the brand positioning and marketing strategy to establish Excellentia as a trusted authority in coaching and human development in UAE. - Built brand awareness through strategic campaigns and communication plan focused on premium coaching, consulting and training accredited by ICF. - Produced digital content (webinars, articles, videos, coaching tools) to engage and educate the audience across platforms.

  • Brunch of Excellentia International Institute.
  • Duties included:
  • Developed the brand positioning and marketing strategy to establish Excellentia as a trusted authority in coaching and human development in UAE.
  • Built brand awareness through strategic campaigns and communication plan focused on premium coaching, consulting and training accredited by ICF.
  • Produced digital content (webinars, articles, videos, coaching tools) to engage and educate the audience across platforms.
Marketing manager and audiovisual producerDec 2011 - Dec 2021
NewArt Tunisia Production, Audiovisual Production

Duties included: - Defined and implemented the marketing strategy for artistic products and projects.   - Managed the production of various artistic products (theater plays, acting workshops, series, films, cinema tours, etc.).   - Developed and executed the marketing and communication plan.   - Managed media and press relations.   - Developed and monitored contracts for technical and artistic teams.   - Negotiated with partners, sponsors, and organizations for the financial setup of artistic products.   - Distributed artistic productions across various channels (television, web, festivals, etc.).

  • Duties included:
  • Defined and implemented the marketing strategy for artistic products and projects.
  • Managed the production of various artistic products (theater plays, acting workshops, series, films, cinema tours, etc.).
  • Developed and executed the marketing and communication plan.
  • Managed media and press relations.
Marketing ManagerDec 2009 - Dec 2011
LG Mobile Tunisia, YKH group Telecommunications

Duties included: - Defined and implemented the marketing strategy.   - Developed and executed the marketing and communication plan.   - Controlled and monitored the marketing budget.   - Conducted marketing research studies.

  • Duties included:
  • Defined and implemented the marketing strategy.
  • Developed and executed the marketing and communication plan.
  • Controlled and monitored the marketing budget.
  • Conducted marketing research studies.
Sales Consultant and PR AgentDec 2007 - Dec 2009
BUKHATIR GROUP : Megaproject, Sharjah Real Estate Development

Duties included: - Organized events and public relations operations.   - Prepared press reviews, media monitoring, and press books.   - Market research (pricing and product) and benchmarking (real estate competitors)

  • Duties included:
  • Organized events and public relations operations.
  • Prepared press reviews, media monitoring, and press books.
  • Market research (pricing and product) and benchmarking (real estate competitors)

Education

Master's, MarketingDec 2007 - Dec 2007
Tunis Business School (ESC)
Bachelor's Degree, MarketingDec 2004 - Dec 2004
Higher Institute of Management of Tunis (ISG)
High School or equivalent, Economic Sciences and ManagementDec 1998 - Dec 1999
Artistic High School of El Omrane Tunis

Certifications

Delivering service excellence certificateBukhatir group, Sharjah real estate development, Tunis sports city
Strategic selling certificateBukhatir group, Sharjah real estate development, Tunis sports city
Motivation skills certificateBukhatir group, Sharjah real estate development, Tunis sports city
Leadership skills certificateBukhatir group, Sharjah real estate development, Tunis sports city
Positive Parenting education certificateEducare Tunisia
Coach certificate accredited by International Coaching Federation (ICF)Excellentia International Institute